Eric Church, the country star, has made a generous decision to donate all the publishing royalties from his new song, “Darkest Hour,” to the victims of Hurricane Helene in his home state of North Carolina. He expressed his concern for the devastated areas in Western North Carolina, East Tennessee, Upstate South Carolina, Georgia, and Florida, which suffered greatly from the impact of the hurricane. Church emphasized the urgent need for help in these regions, as they are filled with family members, friends, and neighbors who are struggling.
The song “Darkest Hour” was released as a tribute to the victims of Hurricane Helene, marking Church’s first solo release in over three years. The lyrics of the song, particularly the line “I’ll come running,” resonate with the current situation of people facing their darkest hour and needing assistance. Church mentioned that he initially planned to wait until next year to release new music but felt compelled to share this song now due to its relevance to the ongoing crisis.
In addition to providing financial support through his song royalties, Church has been actively involved in on-the-ground relief efforts. He recognized that the recovery process from a disaster like Hurricane Helene is a long-term commitment and hoped that “Darkest Hour” would continue to contribute to the recovery efforts for years to come. The song is dedicated to the unsung heroes who show up in times of crisis, offering help and guidance to those in need.
Through a video message on YouTube, Church called upon his fans and followers to raise awareness about the devastation caused by Hurricane Helene and encouraged them to support the relief efforts. He specifically mentioned his Chief Cares fund, which is currently focusing on assisting the communities directly impacted by the hurricane. The death toll from the hurricane has been rising, with a significant number of fatalities reported in North Carolina. Search and rescue operations are underway in the affected areas, where flooding has destroyed critical infrastructure.
Church’s initiative to donate his royalties and raise awareness about the ongoing challenges faced by the hurricane victims demonstrates his commitment to supporting his community in times of need. By leveraging his platform as a renowned artist, Church is not only providing financial assistance but also spreading a message of hope and solidarity during difficult times. The resilience and compassion shown by Church and his supporters serve as a reminder of the importance of coming together to help those in crisis.