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A new song that seems to be from Justin Bieber has been making waves on social media with its lyrics mentioning a “Diddy party.” The song surfaced on platforms like TikTok, X, and YouTube in April but gained more attention after rapper Sean “Diddy” Combs’ arrest. The lyrics include lines like “Lost myself at a Diddy party/Didn’t know that’s how it’d go/I was in it for a new Ferrari/But it cost me way more than my soul.” Another line mentions signing a paper so apologies are unnecessary.

Representatives for Bieber have not commented on the song, but experts believe it is likely AI-generated due to the lack of promotion by the artist. AI expert Marva Bailer explained that AI tools can create music that appears authentic and real, leading many to believe the song is genuine. However, technical analysis using AI audio detection tools suggests that the song may be AI-generated.

Experts at Pindrop, a voice authentication and security company, pointed out specific tells that indicate the song is AI-generated, such as frequency variability and digital fingerprints. They have seen a significant increase in people checking for deepfakes, highlighting the growing concern over the use of AI in creating fake media.

In addition to the authenticity of the song, there are financial implications for artists like Bieber due to the proliferation of deepfakes. The lack of royalties for unauthorized use of music in deepfakes poses a challenge for artists and platforms alike. However, platforms are starting to differentiate between music-related deepfakes and other types of deepfakes to address these issues.

Despite the potential financial impact, Bieber has chosen not to address the deepfake song, focusing on his family and career instead. With ongoing legal challenges involving Combs, people are urged to be cautious of new media and information that may arise. As more information comes to light, the need to scrutinize content and verify its authenticity becomes crucial in the age of deepfakes and disinformation.