Guy Fieri and Sammy Hagar, the co-owners of the tequila brand Santo Spirits, faced a major setback when two of their freight trucks carrying $1 million worth of products were stolen. The incident occurred over the weekend of Nov. 9 in Laredo, Texas. The missing trucks were loaded with 24,240 bottles of Santo Blanco and Reposado, along with a specially made Extra Añejo that took 39 months to create.
According to a representative for Hagar, the trucks were illegally double brokered to different carriers after crossing the border from Mexico to Texas, indicating an organized crime effort. Hagar expressed his disappointment, stating that the theft happened during their strongest year and right before the holiday season. Despite the setback, both Fieri and Hagar are grateful that no one was injured during the crime.
The stolen tequila has put a strain on their Mexican distillery, with workers operating on a 24/7 schedule to replace the stolen products. However, it is unlikely that they will be able to fully replenish their stock in time for the holidays, when sales are typically at their peak. Fieri expressed concern that the theft could disrupt the momentum their business had gained in the market.
Santo Spirits president Dan Butkus emphasized the impact of the theft on their employees and business operations. The company’s sales team, marketing team, and distillery workers rely on revenue from these cases, making the situation particularly challenging. Fieri has offered a $10,000 reward for anyone who can locate the missing trucks, as he is eager to recover the prized Extra Añejo, which is considered the crown jewel of the company.
The crimes are currently under investigation by the Laredo Police Department, Los Angeles’ Cargo Criminal Apprehension Team, and the federal cargo theft prevention and recovery network CargoNet. Fieri remains hopeful that the stolen trucks will be found and the culprits brought to justice. Despite the unexpected turn of events, both Fieri and Hagar are determined to overcome this setback and continue their tequila business operations.
