The new soda will be on shelves starting February 21
Beverage giant Coca-Cola has announced that it will introduce a limited-time beverage called Coca-Cola Starlight.
According to Market Watch , the new beverage will be on North American shelves starting February 21st. It will “remind stargazing around campfires as well as a cooling feeling that evokes a cold trip to space”,.
Starlight will have a reddish-colored appearance and be available in certain locations in a zero sugar format.
Coca-Cola has also launched a new platform called Coca-Cola Creations that will be able to develop limited-time products.
Oana Vlad (senior director of global brand strategy, Coca-Cola), stated in a statement that Coca-Cola Creations is aimed to delight, delight, and engage global audiences through magical, unexpected tastes, moments, and collaborations – something our fans have come to expect,” Oana Vlad said.
Coca-Cola’s October-December revenue rose 10%, to $9.5 billion. According to FactSet analysts, this beat Wall Street’s $8.98 billion forecast.
The company stated that the fourth quarter saw a record number of Coke products sold outside the home for the first time since the pandemic.
Coke stated that it expected to achieve adjusted revenue growth between 7% and 8% this year. This is in contrast to its usual forecast of 4% to 5.5%. James Quincey, Chairman and CEO of Coke, said that this is partly due to global markets opening up and also because of plans to increase prices to offset rising commodity costs like sugar and aluminum cans.
