Burke Magnus, the president of ESPN’s content, recently appeared on a Sports Media Podcast to discuss various sports media topics, including media rights deals and on-air talent at ESPN. During the interview, Magnus touched on the departure of JJ Redick, who left ESPN to coach the Los Angeles Lakers. Redick’s departure has left a void in ESPN’s NBA broadcasting crew, and Magnus discussed the challenges of finding a replacement.
Magnus explained that ESPN had a plan in place for its NBA broadcasting team, which included Doris Burke, Jeff Van Gundy, Mark Jackson, and JJ Redick. However, with Doc Rivers’ unexpected departure, ESPN had to adjust its plans. Magnus praised JJ Redick for stepping up and filling in at a high level, despite his interest in coaching.
When asked about ESPN’s future media rights agreement with the NBA, Magnus expressed confidence in the existing relationship between ESPN and the league. He mentioned that ESPN has been working diligently on the agreement and feels positive about the collaboration with the NBA.
The conversation also touched on college football and ESPN’s decision to license early College Football Playoff games to TNT. Magnus explained that Warner Bros. Discovery made a compelling case for the partnership, and ESPN saw it as an opportunity to expand the reach of college football.
Regarding ESPN talent like Stephen A. Smith, Magnus emphasized Smith’s importance to the network and the success of shows like “First Take.” He praised Smith’s work ethic and contribution to ESPN’s lineup, highlighting the growth of the show under his leadership.
Magnus also addressed the relationship with Pat McAfee, whose show is licensed by ESPN. He acknowledged McAfee’s talent and influence, especially among younger audiences. While discussing the challenges of managing McAfee’s show, Magnus emphasized the importance of open communication and feedback.
In conclusion, Magnus expressed optimism about the future of ESPN and its partnerships, including the WNBA. He highlighted ESPN’s commitment to women’s sports and the growth potential of leagues like the WNBA. Overall, Magnus’s insights provided valuable perspective on ESPN’s strategy and direction in the ever-evolving world of sports media.
