HOLYWOOD, Northern Ireland — About 3,000 miles from here, Rory McIlroy walked along Manhattan’s West Side five weeks ago; shoulders pushed up, head slung down, earbuds in. He strolled the High Line, a repurposed freight rail running from Gansevoort Street to 34th Street. The 1.5-mile footpath towers 30 feet over 11th Avenue, above the fray, but through the noise of America’s busiest city. That’s where McIlroy went to get away from it all.
He needed to process the latest close call in a career coming to be defined by them. This one? Especially cruel. Pinehurst. Three bogeys in the final four holes. Those missed putts. Two feet and 11 inches on the 16th. Three feet and nine inches on the 18th. A solo runner-up finish at the U.S. Open. Again.
McIlroy wanted the blur of a big city, where everything is fast, faceless. It’s what he prefers nowadays. He walked alone, hidden under the brim of a baseball cap, then dipped into Milos, a world-class Mediterranean restaurant in Hudson Yards. He elbowed up at a bar seat, checked his phone and opened a text message from a close friend.
That message? It asked if he’d just been walking the High Line. Apparently, McIlroy had been spotted. Word got around.
“It’s hard to get any sort of privacy these days,” he says. “But it’s nice to try to blend in as much as possible.”
Ages ago, McIlroy found solace along the narrow streets of Holywood, this small town where the butcher knows the baker, and the bartender knows the banker, and the bookmakers know the bookkeepers. They all live here, tucked between Belfast and Bangor, along the shoreline of Belfast Lough, the inlet connecting this section of Northern Ireland to the Irish Sea. A little more than 10,000 people. Solidly middle-class. Wealth around the edges. A mix of Protestant and Catholic. They’re abundantly proud to have raised generations of kids well isolated from the religious tensions that long defined the region.
As one local puts it: “A lovely little town. Everybody has grown up with everybody.”
Holywood was the early proxy used to explain Rory to the world upon his arrival in 2008 as a potential superstar. Sportswriters and broadcasters traveled here like pilgrims. More and more from his breakout U.S. Open win in 2011 to his thunderclap in 2014 — winning his third and fourth majors in succession at age 25.
The visitors drove rental cars down High Street. They squeezed into parking spaces and popped into one business after another. Holywood’s main strip is dotted by coffee shops, cafes and retail shops. You can’t read a story from back then without a mention of Skinners Bakery, where owner Valerie Baker designed biscuits and buns with Young Rory’s face. In 2014, after McIlroy’s win at the PGA Championship, she told the Belfast Telegraph: “It’s become something of a tradition now. This is the fourth time we’ve baked our special Rory biscuits. They always sell out.”
Next door to Skinners is Orrs Butchers. That’s where writers found Stephen Moore. He’d say how much the town was buzzing. How Rory put little Holywood on the map. How he was going to win the next major, and then the next one after that.
Inevitably, the visitors would head up the hill, deeper into town, to Holywood Golf Club. Where Rory learned the game. Where local liquor laws were winked at as family and friends watched final rounds of major tournaments long after last call. Where television cameras broadcast them cheering their boy, Rory. He would win, return to town with a trophy, and everyone would be together again.
Today, things are different, but Holywood remains.
It’s a Friday afternoon and Paul the barman is looking for the key again.
Two Americans are coming off the 18th hole and want their turn. Rory’s Corner, a mini custom-built McIlroy museum in the middle of Holywood GC’s clubhouse, is open to the public. The walls are covered. Pictures of a 15-year-old with big freckles and bigger hair. Framed newspapers of long ago wins. Plaques. Memorabilia.
So for the umpteenth time today, the trophy case is opened, and replicas of the Claret Jug and Wanamaker Trophy are handed over. Big smiles. Pictures snapped.
Later, two Aussies will come in to do the same. Paul will fetch the keys, take them to the trophy case, pop it open again.
Shortly after that, near sunset, a sightseeing bus from a docked cruise ship will climb the hills of Holywood, turn down Demesne Road, and pull onto Nun’s Walk, the tiny road leading up to the clubhouse. The Home of Rory McIlroy is a stop on the tour.
“All day, every day, seven days a week,” says Stephen Tullin, president of Holywood Golf Club.
You can make a reasonable case no club is so associated with a player it produced as Holywood is with Rory. Arnold Palmer and Latrobe Country Club? Jack Nicklaus and Scioto? It’s a short list.
“I don’t know what course Tiger Woods was involved with as a lad,” says Tony Denvir, a Holywood GC member. “But everyone knows Rory McIlroy was, and is, a member of Holywood Golf Club.”
The reason, it seems, is the fairy tale, one told so many times. Born in 1989 to Gerry and Rosie McIlroy, Rory McIlroy was immediately a prodigy. His parents worked multiple jobs, trading night and day shifts, assuring the boy every opportunity. Gerry, a fine player in Belfast’s amateur golf leagues, taught his son the game and let him loose at Holywood. He was so good, so soon, the club made him a member at age 7. Rory left high school at 16 to focus on a game that grew larger than life. The result was a young lad coming from a working man’s club to conquer the world.
“Nobody was ready for what happened,” says Barry Dobbin.
Now 78, Dobbin still seems to be wrapping his head around it all. A lifetime ago, he owned a timber-frame housing kit company and employed Gerry as an insulation installer. He, Gerry, and Gerry’s father, Jimmy (Rory’s grandfather), played golf together. Dobbin drove Gerry and Rosie to their 1988 wedding, then to the reception at Pips International, the best-known nightclub in Belfast.
He remembers Rory as a baby.
And he remembers that baby suddenly becoming the biggest story in the golfing world.
“It all happened so quickly,” Dobbin says. “And suddenly we were this magic place.”
The waves of tourists that come through today want exactly that. A piece of magic. Americans, Canadians, Swiss, French, Japanese. They fork over greens fees to play what amounts to a simple, short, 120-year-old parkland course. They ask to hear all the stories. They take pictures of the sign in front of Rory’s reserved parking spot.
On this day, a nondescript sedan is parked there.
“Oh, that’s Paul’s,” Denvir says.
The sound on the 18th green at Pinehurst last month was guttural. A gasping, shrieking, sighing, moaning anguish. The thousands of fans surrounding the final hole of the 2024 U.S. Open couldn’t believe McIlroy missed that putt. At the same time, they absolutely could believe it. They’ve seen it before. That’s how a major tournament winless streak goes from 36 to 37.
In Holywood? All was quiet that night.
“Back in the day, Rory in contention at a U.S. Open, this place would’ve been jam-packed for that,” Denvir says. “Bar would’ve been full. Overflow seating in the other room. Would’ve been fantastic craic.”
That was back when the bar stayed open late and the cameras came out. BBC, Sky Sports. Maybe ESPN. Photographers snapping away.
“That’s died off a wee bit,” Denvir says.
Instead, everyone watched the misadventures of Pinehurst from home.
Blank faces in front of the flickering screens.
“Pinehurst was … ” Denvir says, lifting his hands and dropping them. “You really could tell that the wee lad just wanted to stand there and cry. He was obviously heartbroken. It was so hard to watch.”
Sitting on a deck perched over Holywood’s 18th green, Denvir looks over at Tullin, who has known McIlroy’s family for 50-some-odd years. Tullin remembers watching Rory play junior competitions when the bag was taller than the boy, when he’d step to the tee and the whispers would begin. “Who’s this now? Oh, that’s Rory McIlroy.”
“We were heartbroken as well, yeah?” Tullin says, looking back at Denvir.
“Absolutely. Just stunned,” Denvir says, pausing, thinking, “Ten years now, since he’s won a major? Ten. Just incredible.”
“It is incredible.”
“2014, yeah? That’s just…”
“Crazy, isn’t it?”
These are the conversations that have replaced the parties at Holywood Golf Club. The lover’s lament, so to speak. It’s impossible to change the topic when there’s only one topic. So pints are poured and Rory is discussed. The keening of near-misses or summoning of old times. Eventually, inevitably, his face pops up on the TV screen and everyone stops.
The whole town is subscribed.
“Hi, I’m wondering if Stephen Moore is here?”
“Ah, s—,” the old man says, eyes pressed closed, hands atop the cold metal of a butcher’s display, “what’ve I done now?”
Meet the most popular man in Holywood. Moore was born here in 1965, took a job at Orrs at age 15, bought the shop years later, continued working, sold it a few years ago, and now shows up each Saturday, pulling on an apron, mainly so he can still see everyone, and so they can see him. Moore can not go more than two minutes without being interru…“Hi, Tommy!” he hollers. “Stephen!” “You good?” “I’m fine.” “Good man.”
Moore was interviewed by the likes of ESPN and the Washington Post back in 2011, when Rory was on the rocket and the Open Championship was on its way to Royal Portrush, only 60 miles from Holywood.
“It was a phenomenon,” he remembers.
Moore went to school with Brian McIlroy, the youngest of Rory’s uncles, and worked at Orrs alongside Eva McIlroy, Rory’s grandmother. She drove a Volkswagen Beetle, but couldn’t park it. So she’d arrive at work, leave the VW in the middle of the street, and tell Young Stephen to go park it. Later, Moore’s sister married Colm McIlroy, another of Rory’s uncles.
Today, all the McIlroys still live in Holywood. Colm runs a pressure-washing business and plays golf out of HGC. Gerry and Rosie split time between Northern Ireland and the United States. When they’re in town, Gerry can be found each morning on the 4-mile stretch of beach from Seahill to Holywood. He likes to walk alone, Moore says.
“Down to earth, solid people,” he adds, waving to a passerby.
“Heyyy, Sam.”
“Hello, Stephen!”
“You get that thing sorted?”
“I did, I did.”
“Good, good. Cheers.”
Moore remembers both childhood Rory bouncing down High Street as a kid and, only a few years later, a freshly famous Rory drawing crowds and newspaper photographers when stopping for coffee. He couldn’t imagine such attention.
“Hi, Stephen!” a passing woman says.
“Hi, Annie! Go sit in your garden and enjoy this weather, would ya!”
Moore watched the U.S. Open at his house. A few mates. A few beers. They thought it was over as Rory teed off on 15. The boys damn near began celebrating.
“Two silly putts,” he says. “Everyone was heartbroken.”
It’s odd, like storms in one sea changing the currents upon another shore. Even though he’s not there — and hasn’t been here in at least a year or two — as Rory goes, so goes the Holywood. There’s the buildup to each major, that this will be the one. Then the letdown. McIlroy has 11 top-five finishes in the 37 majors since his last win, including three second-place finishes in the last three years. It didn’t seem like anything could be more wrenching than the near-miss at St. Andrews in 2022, but Pinehurst was somehow worse.
So here sits Holywood, waiting for time to change.
“I think it’d just be a relief, to tell you the truth — to just see ‘em get it off his back,” Moore says. “I think he’s just trying too hard sometimes. Who can blame ’em? He’s won loads of championships, but this major thing is just following him around.”
At The Maypole, a pub in Holywood’s town center, you’ll find things can begin to feel odd after 10 or 15 minutes. Then it hits you — the bar is full, but also quiet. Everyone is talking, but not shouting. No music is playing. No TV is on. A sign by the door reads: “In the interest of good conversation and serious drinking, please refrain from using mobile phones.”
This place is a free competition of ideas, and when it comes to Rory, everyone has an opinion.
One local philosopher, eyebrows raised toward the ceiling, slows his brogue to say McIlroy needs to stop speaking to the media and only worry about playing golf.
Others have their own varying thoughts, namely, the man is worth multiple hundreds of millions, so, yeah, it’s tough to feel too bad. “Poor Rory?” one said. “I don’t think so.”
But even those cynics want to see McIlroy win again, if only for a change of conversation.
Plenty in town are suspicious of an out-of-towner. Antennae are up, assuming questions about golf will lead to questions about Rory’s personal life, one month after he withdrew his petition to divorce wife Erica Stoll after a seven-year marriage. Seeing a notebook, plenty in Holywood kindly scooted away.
The instinct, of course, is to protect.
He is theirs, not ours.
Walking off the 18th green at Royal Troon on Monday, 21-year-old Tom McKibbin folded his arms, thinking about home. He grew up in Newtownabbey, across the Belfast Lough, about 12 miles from Holywood. Growing up, he spent his days playing on Rory’s old course, training in facilities installed by Rory and, after developing into an elite talent, answering constant questions about being The Next Rory.
McKibbin turned professional in April 2021 at age 18, just as Rory did. This year, he won the European Open in Germany — his first tournament championship on the DP World Tour. Cameras returned to Holywood to capture members’ reactions.
This week, McKibbin is appearing in his first Open Championship. He says he feels comfortable. A top-40 finish in last month’s U.S. Open — his first career major — was reassuring. Plus, he’s getting older and is out on his own more. While McKibbin lives at home with his parents in the summer, he now spends part of the calendar in Dubai and is eying an eventual move to the States — “hopefully someday soon.”
On a recent return trip home, he got a glimpse of how such success changes things.
“Suddenly a lot more people know you at home,” McKibbin says. “I guess that’s sort of what you sign up for.”
McKibbin is a product of what McIlroy means to Holywood. There’s been charitable work — both seen and unseen. There’s been loads of money made off his draw to the town. According to those at the club, he helped keep the place afloat during COVID-19 and single-handedly put €800,000 into clubhouse renovations. He pumped financing into an expanded junior program, thinking that, if every kid in the area wants to be Rory McIlroy, they should be able to practice where he played.
Part of the clubhouse renovations Rory paid for included the installation of a modern gym, one for him to use when in town, whenever he visits the massive property he owns. Though it’s been awhile, he’s been known to show up at the club in shorts and T-shirt, wearing earbuds, to get in a workout. “He’s totally normal when he’s here,” Tullin says. “Like he just wants to be normal.”
But that’s the hard part. The longer he’s gone, the harder it is to be normal.
“When you go home seldomly, it’s almost like you’re more of a novelty,” McIlroy said last week. “It’s sort of counterintuitive.”
Perhaps there needs to be a reason for a proper reunion.
And perhaps this could be it.
Stephen Moore says he played a round at Holywood with Colm McIlroy the day after the U.S. Open. The two smacked shots and recounted that impossible ending at Pinehurst. According to Stephen, Colm decided to fire off a text message to Rory. Something like, “Well, nephew, get ‘em the next time.”
The phone dinged back. Rory replied that the loss only made him more determined to win at Troon.
Wouldn’t that be something? After all this time? As of now, the plan is for the bar at Holywood Golf Club to stay open on Sunday. Maybe this is the one.
