(New York) Apple shares continued to prance on Wednesday on the New York Stock Exchange, driven by the enthusiasm around artificial intelligence (AI), pushing the group ahead of Microsoft to once again become the world’s largest capitalization.
The stock jumped 5.01% around 11:30 a.m. (Eastern time), after having already gained 7.26% the day before, which had allowed the stock to establish an all-time high, above $200 .
Apple’s capitalization reached 3,336 billion dollars, overtaking Microsoft and its 3,256 billion and Nvidia, the specialist in chips used by AI, at 3,114 billion.
Apple, which has long held the top spot among the heavyweights on Wall Street, had to give up this place to the software giant at the start of the year.
It allows you to optimize the use of the basic functions of an iPhone, but also that of applications.
Users will now be able, upon simple request in everyday language, orally or in writing, to create an emoji, find a photo in their albums or a book recommendation without necessarily remembering whether the advice was given by SMS, an email or a other channel.
In the eyes of investors, this AI-driven makeover of Apple’s devices promises a wave of replacement purchases of iPhones and other iPads from consumers eager to add the capabilities of the device. artificial intelligence to their electronic tools.
“Historic week for the world of technology with the AI revolution now arriving in Cupertino and among consumers with Apple launching its AI strategy! “, enthused Wedbush analyst Dan Ives.
According to him, “investors are beginning to fully understand that the AI revolution will come through the consumer owning an Apple device in the coming year.”
The new Apple Intelligence system will initially only be available on the iPhone 15 Pro, the most technologically advanced of Apple’s smartphone models, before the launch of the iPhone 16, expected in September.
