Apple’s Latest iPad Pro Ad Focuses on Creativity
In a bid to showcase the creative capabilities of its latest iPad Pro, Apple has released a new ad titled “Worlds Made on iPad.” The tech giant seems to be aiming to redeem itself after facing backlash for its previous ad campaign. The minute-long video features actor Sofia Wylie in a green screen set, showcasing her journey through various stylized spaces created by different animators using the iPad Pro.
What Led to the Backlash Against Apple’s Previous iPad Pro Ad?
The previous iPad Pro ad, titled “Crush!”, faced criticism for its portrayal of artistic tools being crushed to create a new iPad Pro. Many creators felt that their livelihoods were being reduced to a mere consumer product in the ad. This led to an apology from Apple and a shift in focus to a more human-centric approach in their latest ad campaign.
Apple’s New Apology Through Creativity
The latest iPad Pro ad is centered around showcasing the creative talents of animators Natalie Labarre, Jin & Jay, and Eric Lane. By highlighting the work of these artists using the M4 chip and the new Apple Pencil Pro, Apple aims to convey a message of creativity and human connection. The ad does not prominently feature the iPad Pro itself, focusing instead on the collaborative efforts of real individuals to create captivating visual experiences. This shift in focus is likely an attempt by Apple to make amends for the previous misstep and showcase the true potential of the iPad Pro as a tool for creativity.