Exciting Changes in the Top 10 Tourist Destinations
The latest edition of the Country Brand Ranking by Bloom Consulting has brought about a significant shift in the top 10 most attractive tourist destinations post-Covid. Italy has taken the top spot globally for the first time, dethroning Spain. Turkey and Japan have shown the most remarkable improvements, while the United Kingdom and Australia have slipped in the rankings.
Bloom Consulting uses D2 Analytics technology to analyze tangible data related to search engine queries, website performance, and social media presence of tourist destinations. Factors such as the alignment between a destination’s digital content strategy and global demand, as well as changes in international tourism revenue, are considered in the ranking process.
In Europe, France holds the 5th position, with Italy, Spain, Germany, and Turkey leading the pack. The region has seen notable progress in destinations like Poland, Slovenia, Belgium, and Austria. Despite ranking 5th globally, France remains the top destination in terms of international arrivals.
The article further explores the performance of various regions around the world, highlighting the dominance of Europe in tourism revenue and online search volume. It mentions specific countries in the Americas, Africa, the Middle East, Asia, and Oceania-Pacific, discussing their rankings and notable developments in the tourism sector.
Overall, the evolving landscape of tourist destinations post-Covid has reshaped regional hierarchies. While countries like Turkey, Saudi Arabia, Colombia, and Ethiopia have made significant strides, others have faced challenges due to political crises or the impact of the pandemic. The article concludes by emphasizing the importance of adapting to changing trends in the tourism industry for sustained success.