These are dark times for the book in Brazil, wrote to the publisher Luiz Schwarcz in a recent Post, has aroused among book lovers worldwide attention Since the beginning of the crisis, in 2014 the market was broke, had publishers cancelled their programs together, and many people lost in the book of business your work. The long-time head of a large publishing house Companhia das Letras took a job message for the occasion, which has hit the industry in the core: The two largest book retail chains in Brazil, Saraiva, and Livraria Cultura, have registered losses in the tens of millions of insolvency protection.
Paul Ingendaay
Europe correspondent of the critics in Berlin.
F. A. Z.
Saraiva a Symbol of Quality in Brazil, the bookstore itself. Twenty of its one hundred branches had to close the company, and whether the current aim of radical treatment helps, nobody can say. Are also threatened by numerous publishers, which Saraiva owes money. What we refer to in Germany as “basic care” – that you find somewhere at his place of residence a place where you will advise, in the anblättern books and you can read, Brazil is a distant dream, even for sociological reasons.
Because what is mentioned Schwarcz, because it is understood in his country, by itself, is the concentration of bookstores in shopping malls. The Quality of the bookstore on the open road doesn’t exist, because “the road” is not a safe space. Therefore, all eight of the Saraiva-branches in the urban area of the Twelve-million metropolis of São Paulo in a Shopping Mall. In Salvador, Brazil’s third largest city, has four Saraiva stores, looks the same. You are looking at the rest of the state of Bahia, where Salvador is located, it gets really scary: An area the size of France with more than fourteen million inhabitants, can boast outside of the capital, not a single Saraiva store. Not in Barreiras, where more than 150000 people are living, and also not in the same Porto Seguro in the South.
A life without minority books
The cherished idea of a Latin American continent, the folk narrator, Fabulierer and myths, the founder of the direct wire between the people and the art of his Fight, therefore, a crying need of correction. The market for fiction is shrinking within the last five years by more than forty percent. The exchange of books has been transformed, as the Berlin-based writer, Rafael Cardoso wrote in a recent Journal article, in a self-conversation of the elites.
the Shopping Malls, the guarded consumer enclaves of the white man in Brazil, in front of mirrors, in this respect, an artificial life; they are Fortresses in the midst of unsafe cities, the obliteration, in turn, with the onset of darkness, against 18 o’clock. Only in the “Shopping” Mr safety and activity even until 21 o’clock, is strolling in the air-conditioned room and had dinner.
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learn To this privileged audience, which, apparently, can live fine without reading it, is Luiz Schwarcz before Christmas, his “love letter to books”. Doing something for the smaller publisher, he writes, “today’s sell something in order to exist tomorrow”. Think of the publishers, the variety of defend, not only the diversity “of race, Gender, Beliefs and Ideals, but also of books with varying degrees of commercial ambition, from the modest to the bold”. Because: “books of all shape and size need to survive. Think of the life without the minority would be books, and I mean by that not only the edition, but the thing they fight. Niche books are as important as Bestseller.“
