Newsworthy Title: Legendary Publicist Inducted into Boxing Hall of Fame for Trailblazing Career
He completed a double major at Syracuse University, but dropped out of law school and found himself struggling to sell real estate with no success. It seemed like he was stuck in a dead-end job. However, everything changed when his co-worker, Donna Taaffe, introduced him to Charlie Brotman, a renowned public relations expert in Washington, D.C. This meeting marked the beginning of Fred Sternburg’s journey into the world of sports publicity back in 1985.
Starting as an intern with no salary under Brotman, Sternburg worked hard and honed his skills over the years. Eventually, he became a vice president in the company, all thanks to his love for sports and dedication to the job. With Brotman’s guidance, Sternburg learned the importance of accuracy, honesty, and tailoring pitches to meet clients’ needs.
Sternburg’s career flourished as he became a trailblazer in the field of sports publicity. His exceptional skills and knack for storytelling led him to be inducted into the International Boxing Hall of Fame in Canastota, N.Y. His ability to connect with journalists and provide unique angles for stories set him apart from others in the industry.
Throughout his career, Sternburg worked with various athletes, including David Tua, Winky Wright, and Manny Pacquiao. He knew how to pitch each individual’s story to fit the style of different reporters and columnists, ensuring maximum coverage and exposure for his clients.
His dedication to his work and his commitment to excellence have earned him a well-deserved place in the Boxing Hall of Fame. Sternburg’s legacy as a masterful publicist will undoubtedly inspire future generations in the field of sports publicity.
Jerry Izenberg is Columnist Emeritus for The Star-Ledger. He can be reached at jizenberg@starledger.com.
