I knew that generative AI (ChatGPT) had become very powerful, but I did not believe that it would be capable of creativity. By observing recent developments and consumer trends, it is obvious that AI will disrupt our habits, particularly in areas requiring great creativity for product design.
Take for example the strong comeback of vinyl in the music industry or the recent announcement from Pentax which will offer a new film camera. These products, once relegated to the rank of relics, are experiencing a revival of interest which could be explained by a quest for authenticity and human know-how.
My opinion is evolving in the sense that I firmly believe that consumers will increasingly seek “the original”, and will be willing to pay a higher price for creations made by humans.
Generative AI, with its ability to produce artwork, music, designs and even text, challenges the value we place on human creativity.
AI-generated works, while technically impressive, often lack the personal touch, emotion, and story that characterize human creations. It’s this subtle but crucial difference that I believe will drive consumers to seek out and value human works more.
The attraction to handmade, artisanal and “authentic” products is part of a desire to reconnect with traditional values and practices, in the face of increasing digitalization and automation. Products made by AI will likely be perceived as standardized, while human creations will continue to be synonymous with passion, craftsmanship and uniqueness.
My sons, for example, regularly tour garage sales in search of rare vinyls or an authentic Expos jacket. This quest for unique treasures steeped in history is symptomatic of this tendency to favor authenticity and manual work.
At the same time, this “not made by AI” movement will undoubtedly benefit local artists. Creators like Michel Lapensée or Natalie Boyko, and many other Quebec artists, known for their deeply personal works marked by their unique touch, could see their popularity grow as the number of consumers looking for unique and authentic pieces increases. Their art, which cannot be reproduced by a machine, becomes a precious resource in a world increasingly dominated by technology.
The works of Michel Lapensée, for example, are characterized by a masterful use of color and texture, capturing human emotions and experiences that resonate deeply with viewers. Likewise, Natalie Boyko, with her designs inspired by nature and local folklore, offers a unique and inimitable perspective that AI cannot replicate.
This search for authenticity and singularity is not limited to art. It extends to everyday consumer products. Local artisans and makers, who produce goods with care and attention to detail that machines cannot match, find new appreciation in this context. Craft markets, fairs and specialty shops are seeing an increase in interest and demand for handmade items.
In conclusion, generative AI is redefining our perception of creativity and authenticity. As this technology continues to advance, it is crucial to recognize and value the unique contribution of human creativity. It is very likely that the “not made by AI” market will develop, thus responding to a growing need for certified, authentic products that bear the human imprint.
This movement could not only preserve, but also revitalize traditional arts and crafts, while offering consumers products that tell a story and are imbued with passion and authenticity.
