Cracker Barrel’s Strategic Transformation Plan Unveiled: What Changes to Expect
In a recent conference call, Cracker Barrel CEO Julie Masino announced a strategic transformation plan aimed at increasing the company’s relevancy and expanding profit. This plan includes changes to the brand, menu, digital presence, and customer and employee experience. Here are three key changes customers can expect to see in the near future.
New Menu Items on the Horizon
One of the major changes coming to Cracker Barrel locations is the addition of new menu items. The chain has been testing out dishes like green chili cornbread, banana pudding, hashbrown casserole shepherd’s pie, premium savory chicken and rice, and slow-braised pot roast. While some current menu items may be replaced, more than 20 new offerings are expected to be introduced to appeal to a wider range of tastes.
Potential Price Adjustments Based on Demographics
As part of the strategic transformation plan, Cracker Barrel may implement price changes in certain locations. CEO Julie Masino mentioned that prices could vary based on the demographic profile of the area, with adjustments made to reflect the average household income. The company aims to maintain its commitment to value while also adapting to the economic challenges faced by different consumer segments.
Cracker Barrel’s upcoming changes, including updates to store prototypes, restaurants, and menu offerings, reflect the company’s efforts to stay relevant in a constantly evolving market. With a focus on growth and innovation, Cracker Barrel is looking to secure its position as a beloved brand for years to come.
