Cindy Crawford has been a pioneer in the fashion, beauty, and business industries for over three decades. She has set the standard for the current generation of beauty professionals.
In a recent interview at the Santa Monica Proper Hotel, Cindy Crawford showcased her comfortable, professional, and direct demeanor. With her publicist by her side, Crawford discussed her successful beauty and hair care line, Meaningful Beauty, which has become a $400 million brand since its launch 20 years ago.
Crawford, at 58 years old, exudes a relaxed Californian vibe, living in Malibu with her husband of 27 years, Rande Gerber. Her beauty is radiant yet approachable, showcasing her effortless style and resilience through her fashion choices and iconic presence.
Beyond her physical attributes, Crawford’s success lies in her ability to transcend modeling and become a powerful brand long before personal branding became a career path. She views modeling as a verb, not just an identity, setting her apart from her peers in the industry.
Crawford’s business acumen has paved the way for aspiring supermodels like Gigi and Bella Hadid, Hailey Bieber, her own daughter Kaia Gerber, and the Kardashian-Jenner family. Her strategic partnerships, brand ownership, product lines, campaigns, and media collaborations have solidified her status as a beauty and business icon.
Crawford’s influence extends far beyond the runway, inspiring a new generation of beauty professionals to think beyond modeling and embrace entrepreneurship and personal branding as essential components of their careers. Her legacy in fashion, beauty, and business will continue to shape the industry for years to come.