Red Bull Media House-owned broadcaster ServusTV and Ease Live are teaming up to bring fans an even more engaging viewing experience for UEFA Club Competitions and the upcoming EURO 2024 finals. The latest addition to their interactive streaming experiences is a new 2nd screen football companion app, designed to take interactivity to new heights.
Fans watching UEFA Club Competitions on ServusTV can now enjoy interactive overlays with real-time stats, instant video highlights, and fun polls on their web, mobile, and tablet devices. This initiative, powered by Ease Live’s technology and Stats Perform data, aims to keep fans entertained and connected during the games. The success of these new features has already been evident, with almost half of the audience engaging with interactive content and a significant increase in total viewership minutes.
David Morgenbesser, Chief Commercial Officer of Red Bull Media House, emphasized the importance of this new app in enhancing viewer engagement and providing innovative advertising opportunities. He highlighted the positive impact on audience participation and viewership numbers, showcasing the power of interactive experiences in sports broadcasting.
CEO of Ease Live, Kjetil Horneland, emphasized the ability of interactive experiences to drive audience engagement and create new monetization opportunities for broadcasters. By leveraging real-time data and serving targeted ads during key moments in the games, Ease Live is able to maximize viewer interactions and deliver millions of impressions for advertisers.
Ease Live’s Software-as-a-Service (SaaS) solution has been widely adopted by sports leagues and broadcasters globally, offering a platform for creating interactive overlays and engaging fans across multiple platforms in real time. This technology enables fans to access in-game statistics, participate in polls, and enjoy interactive experiences without leaving the event stream.
Looking ahead to UEFA EURO 2024, ServusTV is confident that their partnership with Ease Live will continue to elevate the viewing experience for Austrian football fans. The success of their collaboration so far has paved the way for future innovations in sports broadcasting, setting the stage for even more interactive and engaging content in the future. By prioritizing viewer engagement and interactivity, ServusTV and Ease Live are reshaping the way fans experience live sports events, creating a more immersive and dynamic viewing environment for all.
