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PETA, also known as People for the Ethical Treatment of Animals, has announced their plan to make a statement at this year’s Nathan’s Hot Dog Eating Contest. While Joey Chestnut, the reigning champion, will not be participating, PETA activists are gearing up to “bombard the competition’s spectators” with a powerful message.

Their weapon of choice? A life-size, hyperrealistic pig transport truck named “Hell on Wheels.” This truck is adorned with images of pigs in cages, symbolizing the cruel journey that animals go through before they are slaughtered for meat. Tracy Reiman, PETA’s executive vice president, emphasizes that behind every hot dog lies a once-living, sensitive individual who suffered immensely in the meat industry.

PETA’s goal is to encourage attendees of the event to consider a vegan lifestyle, highlighting the ethical implications of consuming animal products. The “Hell on Wheels” truck will be stationed outside the competition venue an hour before the event begins, ensuring that the message reaches a wide audience.

In addition to their stance on animal rights, PETA has also criticized the National Dog Show and the use of live mascots for sports teams. They recently condemned the Cleveland Browns for the death of their mascot, Swagger Jr., a bullmastiff. PETA’s advocacy extends beyond just the hot dog eating contest, encompassing a broader mission of promoting compassion towards animals.

With Joey Chestnut out of the picture this year due to a partnership dispute, the competition is poised to crown a new champion. This change marks a significant moment in the history of the event, as Chestnut has dominated the competition for over a decade. The absence of the reigning champion opens up the field for new contenders to claim the title.

As the hot dog eating contest approaches, all eyes will be on PETA’s “Hell on Wheels” truck and the impact it will have on the spectators. The organization’s bold tactics aim to spark conversations about animal welfare and encourage individuals to rethink their dietary choices. Whether or not their message resonates with the audience remains to be seen, but one thing is certain – PETA is determined to make their voice heard at this year’s event.