With more than 11,500 stores across France and 30.5 billion euros in consolidated turnover in 2021, the Géant-Casino group holds a solid place in the retail sector. But the brand suffers from the reputation of being more expensive than its main competitors.
Is this the reason why the supermarket chain recently took the decision to overhaul its identity?
After more than five decades under the “Géant-Casino” banner, the group announced in a press release that it was preparing to replace all its hypermarkets with a new brand: Casino
The turning point should be taken very quickly: the new brands should be operational from the end of the first quarter of 2023.
The change has already been tested in four hypermarkets:
By the end of September, new stores will also take the plunge and change their name:
The rest of the group’s 61 hypermarkets will switch to “Casino
