Global Tourism Rebounding Strongly Amidst Youth and Senior Demand
Global tourism is set to surge back to 80% of pre-pandemic levels this year, driven by a significant increase in flight volumes, according to leading international travel platform Trip.com. The company reported a 100% increase in flight bookings in the first quarter of 2024 compared to the same period last year, with CEO Jane Sun attributing the rise to a growing demand among young travelers for short trips to events like concerts.
Why Are Young Travelers Opting for Solo and Small Group Trips?
The younger generation, particularly those aged between 11-26, are increasingly opting for solo or small group travel due to their confidence in various countries’ security measures. This trend is also being fueled by a preference for unique experiences and longer stays, as highlighted by Ru Yi, assistant vice president of international markets (Asia-Pacific) at Trip.com.
What Initiatives is Trip.com Taking to Promote Sustainable Travel?
In an effort to promote sustainable travel, Trip.com is focusing on customized experiences such as skiing and diving trips, along with offering affordable low-season stays at 5-star hotels to attract senior travelers. The company is also committed to reducing its greenhouse gas emissions by 50% by 2030, emphasizing low-carbon travel options, family-friendly policies, and community revitalization.
Tags: global tourism, youth travel, senior travel, solo travel, sustainable travel, Trip.com, AI-powered travel, personalized experiences, greenhouse gas emissions reduction.
