With galloping inflation in recent months, large retailers are competing with ideas to try to help their customers. Lidl has therefore decided to create a 5% reduction coupon on a consumer’s shopping cart, valid once a month and regardless of the products. This boost had been launched in May 2022 and was due to end on August 31. But the hard-discount brand has decided to extend the operation until October, as confirmed on Tuesday August 23 to RTL by Michel Biéro, executive director of purchasing and marketing at Lidl France.
And the implementation of this coupon could be extended if the economic situation does not change. Lidl will offer its coupon again “for a few months, to continue to support the consumer. For the moment we will stop at October, we will see”, explains Michel Biéro at the microphone of our colleagues.
Concretely, this help is reserved for loyal customers, understand those who have installed the store application on their smartphone. The discount voucher must be activated before checkout where a QR code is scanned by a Lidl employee. A 5% discount on all purchases is then calculated at checkout. “One day a month at 5% immediate discount on the whole store. No product list. You choose the day you want to activate it”, specifies the manager about the coupon.
Michel Biéro indicates that Lidl has chosen to offer a “simple” operation for its customers, unlike Carrefour which has chosen to block the prices of 100 products for 100 days. A measure that was initiated on August 22 and will last until November 30. The items concerned are all private label and can be found in different departments, Capital specifies: fresh produce, drinks, hygiene, small household appliances, etc.
Asked by BFM Business, Michel Biéro wanted to be reassuring about the coming months. Lidl France’s Executive Director of Purchasing and Marketing sees “stagnation” in prices and hopes that inflation will not rise to 7% by the end of the year, as he had recently estimated. “In the spring I was quite in tune with Dominique Schelcher (the CEO of System U), I said that we were definitely going to end the year with 7% inflation, he said. There will still be price increases on certain products. But will we be at 7 or will we be at 6% by the end of the year? Today we are well at 5, there are already had very high inflation over the first eight months of the year.”
