When I first arrived at TNT’s Techwood Drive studios in Atlanta back in 2005 to join the crew of “Inside the NBA,” the show’s producer, Tim Kiely, set the tone for me. He made it clear that the stars of the show, such as Charles Barkley, Kenny Smith, and Shaquille O’Neal, were not to be put on a pedestal. Everyone on set was considered equal, and opinions were encouraged, even if they challenged the former players.
Unlike other networks like ESPN, where the network itself was the star, at TNT, the personalities on “Inside” took center stage. The chemistry between Charles, Kenny, Shaq, and host Ernie Johnson was undeniable. The show became a staple in NBA coverage, setting the standard for sports studio shows with its authenticity and genuine conversations.
Over the years, “Inside the NBA” became a beloved hangout spot for NBA fans, a place where viewers felt like they were among friends. The show’s mix of humor, analysis, and genuine camaraderie made it a unique viewing experience. From Shaq’s “Shaqtin’ a Fool” segments to Chuck’s bold predictions and colorful commentary, the show kept viewers entertained and engaged.
However, with the NBA’s new media rights deal set to take effect in 2025, the future of “Inside the NBA” is uncertain. The new deal introduces new broadcasters like NBC and Amazon, potentially leaving Turner out of the picture. The show’s loyal fan base and dedicated crew are left wondering what the future holds for this iconic sports show.
Despite its lighthearted approach, “Inside the NBA” also tackled serious issues, from social justice to personal tragedies. The crew showed a remarkable ability to shift from humor to solemn discussions seamlessly, earning the respect and admiration of viewers.
As the landscape of sports media continues to evolve, the legacy of “Inside the NBA” remains unmatched. For many fans, turning on the TV and watching the banter between Chuck, Kenny, Shaq, and Ernie has been a weekly tradition. The show’s impact on sports media and its ability to connect with viewers on a personal level have solidified its place as one of the greatest sports TV studio shows in history.
