Every weekend in Alamo, Texas, a flea market comes alive with vibrant dances that have captured the attention of people around the world. Despite the scorching heat of late spring, crowds flock to La Pulga de Alamo, a central hub of commerce and culture in the Rio Grande Valley of South Texas. Covering 70 acres, this flea market offers a unique shopping experience filled with items not typically found in mainstream stores. From spiro papa, a delicious spiral of thinly sliced potatoes on a stick, to the aromatic roasted corn cobs known as elotes asados, visitors can explore a variety of goods including oversized statues of the Virgin of Guadalupe and quirky piñatas that put a creative spin on Disney princesses.
Known as pulgas, which is Spanish for fleas, these flea markets have long been a part of the rich tapestry of El Valle, the area known to the predominantly Spanish-speaking population in this region of Texas. However, the weekend market in Alamo stands out as a unique destination where shopping transitions into a lively dance party that has gained recognition far beyond the local community. Colorful dancers take to the floor, showcasing their moves and attracting fans from across the country and even internationally.
José Urbina, also known as El Bronco due to his resemblance to the lead singer of the popular Mexican band Grupo Bronco, is a familiar face at La Pulga de Alamo. At 91 years old, Andrés Esquivel is another regular visitor who adds to the vibrant atmosphere of the market. Suheidy de Leon and her mother, Maty Vargas, known as La Reynita de Oro, or the Small Gold Queen, bring their own unique flair to the dance floor, captivating audiences with their performances.
The fusion of commerce and culture at La Pulga de Alamo offers visitors a glimpse into the vibrant spirit of the local community. As the market pulsates with the rhythms of traditional music and the colorful movements of dancers young and old, it becomes clear why this flea market has garnered attention as a global internet sensation. The energy and creativity on display at La Pulga de Alamo embody the essence of the border city of Alamo, Texas, reflecting a dynamic blend of tradition and innovation that defines this unique corner of America.