Liverpool has returned to the U.S. after a five-year absence, marking the start of their pre-season tour. The new head coach, Arne Slot, is leading the team as they prepare for the upcoming season. The tour also holds significant commercial importance for the club. Let’s delve into Liverpool’s reasons for the tour, who stands to benefit, and what fans can look forward to in the coming weeks.
The team is set to face Real Betis, Arsenal, and Manchester United at stadiums across the U.S. Despite missing key players like Alisson, Virgil van Dijk, and Trent Alexander-Arnold, younger players have the opportunity to showcase their talents on the tour.
Local interest in the matches varies, with games against Arsenal and United expected to sell out. Club ambassadors and Liverpool legends will be making public appearances, adding to the excitement for fans. The tour provides a unique opportunity for supporters across North America to connect with the club.
Arne Slot hopes to use the tour to increase the team’s intensity and fitness levels ahead of the season. This marks Liverpool’s first three-game overseas tour since 2019, reflecting a shift in their pre-season training approach.
From a commercial perspective, the U.S. is a crucial market for Liverpool’s merchandising business and sponsorship deals. The club aims to leave a lasting impact through community initiatives and engagement with local fans.
Overall, the U.S. tour holds significance for Liverpool both on and off the pitch. Fans can expect competitive matches, opportunities for young players, and a chance to connect with the club in a new setting. As Liverpool continues to strengthen its global presence, the tour serves as a key moment in the team’s journey towards the upcoming season.