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Microsoft has just revealed its latest lineup of Surface devices, adding to the array of new gadgets being released this fall season. While Apple, Amazon, and Google have all made recent announcements, Microsoft’s event showcased the Surface Studio 2, Surface Pro 6, Surface Laptop 2, and Surface Headphones.

The Surface Studio 2, an updated version of its desktop computer, features enhanced graphics performance and boasts itself as the fastest Surface device ever made. With a 28-inch display and USB-C support, this device is geared towards creativity and is available for pre-order starting at $3,499.

Microsoft’s first pair of smart headphones, the Surface Headphones, come with adjustable noise cancellation and automatic pause and play features. Integrating Cortana, Microsoft’s voice assistant, the headphones offer convenience for tasks like reading emails aloud or starting conference calls. Priced at $349, they will be available later this year.

The Surface Pro 6 promises to be 67% faster than its predecessor while maintaining the same battery life of up to 13.5 hours. With the ability to switch between laptop, studio, and tablet mode, this versatile device starts at $899 and comes in black and platinum colors.

On the other hand, the Surface Laptop 2 offers faster and quieter typing along with up to 14.5 hours of battery life. It is 85% faster than its previous version and now comes in a sleek black color option in addition to burgundy, platinum, and blue. Starting at $999, this laptop is designed for both work and personal use.

Microsoft’s focus on productivity was also highlighted with the unveiling of the Windows 10 October 2018 Update, which includes features like the Your Phone App for integration between your PC and Android phone. The update also introduces enhancements like Timeline and Focus Assistant to boost efficiency and limit distractions.

While some see Microsoft’s push towards creativity as a way to compete with Apple, others believe that the company’s primary aim is to empower employees to be more productive. According to analyst Andrew Hewitt, Microsoft’s new devices are targeted towards enterprise business professionals, emphasizing elements that enhance productivity in the workplace.

Overall, Microsoft’s latest Surface devices offer a range of features catering to different needs and preferences, reflecting the company’s commitment to innovation and efficiency in both work and personal life.