(Milan) Italian fashion master Giorgio Armani, 89, unveiled on Monday a men’s collection for summer 2025 of discreet elegance, without eccentricities, marked by fluid materials and soft cuts.
Against a backdrop of palm leaves projected on a screen and birdsong, the models strolled through the intimate setting of the Armani theater on via Bergognone, on the fourth day of Men’s Fashion Week in Milan.
Vests are omnipresent, worn over a tunic, a sweater or next to the skin. The scarf tied around the neck and the ribbon hat worn casually in the hand complete Giorgio Armani’s summer look.
The deconstructed jacket, without shoulder pads and unlined, the emblem of the brand since its founding in 1975, is available endlessly, with or without lapels, single or double breasted, sometimes with fine stripes and always close to the body.
Pleated pants, held or not by straps, are loose and made of light fabrics, such as cotton, linen, velvet, satin or silk.
In another style, rather oriental, palm leaves adorn silk shirts, vests and pants.
If the collection is faithful to the label’s usual casual chic, the strict suit and tie in gray or black, tailor-made for the business man, also has its place.
Giorgio Armani drew on a color palette that ranges from gray to greige, camel and black, including midnight blue, with a few touches of pink.
At the end of the fashion show, Giorgio Armani, with tanned complexion and white hair, came to greet the public, flashing a big smile.
The veteran of Italian fashion, who has always fiercely defended the independence of his luxury group, no longer rules out a sale or an IPO once he is no longer at the helm.
“Independence from large groups could still be a driving value for the Armani group in the future, but I don’t think I can rule anything out,” he said in April in an interview with the Bloomberg agency.
“I am not considering a takeover by a large luxury conglomerate at the moment,” but “I don’t want to rule anything out a priori, because that would not be very entrepreneurial behavior,” he explained.
As for an IPO, “we have not yet discussed it”, but “it is an option that could be considered, hopefully, in the distant future”, commented Mr. Armani who will celebrate July 11 his 90th birthday.
