Supermarkets and discounters in Germany are coming up with increasingly creative ways to attract customers and encourage them to buy. Aldi Nord is also causing a stir with a promotional campaign.
The discounter recently posted on its Instagram channel: “Normal potatoes on the one! It doesn’t get any better than this!” The reason: potatoes are on sale. This unusual advertising campaign has received a particularly great response online. But what is this strange campaign all about?
The background to the advertising campaign is a viral TikTok video by the German Football Association (DFB). Florian Wirtz, newly crowned German champion with Bayer 04 Leverkusen and DFB Cup winner, rates various potato dishes.
When a photo of normal potatoes is shown, the national player explains in the video: “I would even say on the one.” This statement received a lot of attention in recent weeks and formed the basis for one or two jokes. The video has already received over 447,000 likes on TikTok (as of June 26, 2024).
The comments under the post celebrate the national player’s action. “Wirtz needs longer to rank potato dishes than to score goals,” jokes one user. “First of all, casually rank potato dishes after one of the fastest and craziest goals,” says another user.
Aldi Nord’s marketing department seized on the popularity of the video and alluded to Wirtz’s statement.
Here, too, the reactions were not long in coming: “Your marketing department is top notch,” cheered one enthusiastic user in the comments. Another comment on Instagram said: “I’m in the Aldi Süd area, but I’m driving 400 kilometers to Aldi Nord tomorrow to buy potatoes for the ad.”
Aldi Nord ended the campaign with a wink and a request to quickly go and buy some normal potatoes. “And then cheer on our 11 potatoes on the pitch!” Aldi Nord wrote in the caption.
Von Jana Steger (JS)
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The original of this article “Aldi quickly turns a funny Wirtz quote into a marketing gag” comes from Express.de.
