Rheinmetall and Borussia Dortmund Announce Champion Partnership
Rheinmetall, a leading defence and technology group, has recently announced a new partnership with Bundesliga club Borussia Dortmund (BVB). The partnership, which is set to last for three years, will see Rheinmetall become a “Champion Partner” of the football club. This collaboration aims to raise awareness of the Rheinmetall brand both domestically and abroad through various marketing channels.
What Does the Partnership Include?
As part of the partnership, Rheinmetall will have access to wide-reaching advertising space, marketing rights, and event and hospitality arrangements in the stadium and on the club grounds. The Rheinmetall logo will be prominently displayed during BVB’s preparations for the Champions League final, showcasing the brand to a global audience.
Emphasizing Social Responsibility and Innovation
In addition to the sports and economic aspects of the partnership, Borussia Dortmund is committed to promoting social and ecological development. The club has a history of championing causes such as regenerative energies, digital inclusion, diversity, and equal rights. By partnering with Rheinmetall, BVB aims to highlight the importance of security and defence in today’s society.
Through this collaboration, Rheinmetall and Borussia Dortmund hope to promote sporting excellence and international success. Rheinmetall, with its roots in the Rhine-Ruhr region, is a leading systems supplier for the defence industry and a driver of industrial innovations. The partnership signifies a shared commitment to excellence and social responsibility, as both entities work towards a common goal of success and innovation.