Tag: Advertising
Understanding the TikTok and Chipotle Controversy: A Closer Look
Chipotle Mexican Grill, a popular restaurant chain known for its generous portion sizes, has recently come under fire on the social media platform TikTok....
Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings
At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers...
Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement...
Klarna using GenAI to cut marketing costs by $10 mln annually
Revolutionizing Marketing with GenAI: Klarna's $10 Million Cost SavingsIn a groundbreaking move, fintech giant Klarna has announced that it is leveraging generative AI (GenAI)...