Tag: Advertising
Understanding the TikTok and Chipotle Controversy: A Closer Look
Chipotle Mexican Grill, a popular restaurant chain known for its generous portion sizes, has recently come under fire on the social media platform TikTok. Users have been posting videos claiming that they are not...
Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings
At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers had come back since January. However, she acknowledged that the...
Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement capabilities for video game advertising. Anzu is well-known for its...
Klarna using GenAI to cut marketing costs by $10 mln annually
Revolutionizing Marketing with GenAI: Klarna's $10 Million Cost SavingsIn a groundbreaking move, fintech giant Klarna has announced that it is leveraging generative AI (GenAI) to revolutionize its marketing strategies, resulting in a staggering $10...