Tag: Advertising

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Understanding the TikTok and Chipotle Controversy: A Closer Look

Chipotle Mexican Grill, a popular restaurant chain known for its generous portion sizes, has recently come under fire on the social media platform TikTok....
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Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings

At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers...
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Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact

Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement...
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Apple touts Mac battery life and performance in new videos: ‘There’s nothing like Mac’

Apple showcases Mac battery life and performance in latest promotional videosApple has released three new YouTube videos today, highlighting the power of Apple silicon...
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NBC’s U.S. Open commercial ‘solutions’ have a fundamental problem

NBC's U.S. Open Broadcast Faces Critical Issue NBC Sports EP Sam Flood acknowledges the need to address the overwhelming amount of commercials during golf TV...
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You’re saying brand names wrong! Map reveals most mispronounced brands

Most Mispronounced Brand Names Revealed: Are You Saying Them Wrong?From Peugeot to Marlboro, brands worldwide are facing a common challenge - getting people to...
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Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat Revolutionizes Ad Buying with Lower Funnel ToolsIn a major shift, Snapchat is rolling out new lower funnel tools for performance marketers, aiming to...
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Klarna using GenAI to cut marketing costs by $10 mln annually

Revolutionizing Marketing with GenAI: Klarna's $10 Million Cost SavingsIn a groundbreaking move, fintech giant Klarna has announced that it is leveraging generative AI (GenAI)...

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