Tag: Advertising
Understanding the TikTok and Chipotle Controversy: A Closer Look
Chipotle Mexican Grill, a popular restaurant chain known for its generous portion sizes, has recently come under fire on the social media platform TikTok....
Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings
At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers...
Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement...
Apple touts Mac battery life and performance in new videos: ‘There’s nothing like Mac’
Apple showcases Mac battery life and performance in latest promotional videosApple has released three new YouTube videos today, highlighting the power of Apple silicon...
NBC’s U.S. Open commercial ‘solutions’ have a fundamental problem
NBC's U.S. Open Broadcast Faces Critical Issue
NBC Sports EP Sam Flood acknowledges the need to address the overwhelming amount of commercials during golf TV...
You’re saying brand names wrong! Map reveals most mispronounced brands
Most Mispronounced Brand Names Revealed: Are You Saying Them Wrong?From Peugeot to Marlboro, brands worldwide are facing a common challenge - getting people to...
Snapchat Adds Lower Funnel Tools for Performance Marketers
Snapchat Revolutionizes Ad Buying with Lower Funnel ToolsIn a major shift, Snapchat is rolling out new lower funnel tools for performance marketers, aiming to...
Klarna using GenAI to cut marketing costs by $10 mln annually
Revolutionizing Marketing with GenAI: Klarna's $10 Million Cost SavingsIn a groundbreaking move, fintech giant Klarna has announced that it is leveraging generative AI (GenAI)...
BREAKING NEWS
Lara Trump Withdraws from Marco Rubio’s Senate Seat Consideration
Lara Trump Withdraws from Marco Rubio's Senate Seat ConsiderationLara Trump, President-elect Trump’s daughter-in-law, announced on Saturday that she is removing herself from consideration for...