Tag: Digital advertising

Google and California made a deal last year to help out local news, but now California is kind of backing out of the deal. And hey, Google might do the same thing, who knows?California...

Toys "R" Us, the iconic toy retailer, is making a comeback in a way that combines nostalgia with cutting-edge technology. By partnering with creative agency Native Foreign and using OpenAI's Sora, a text-to-video AI...

Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement capabilities for video game advertising. Anzu is well-known for its...

GroupM, the media investment arm of WPP, has adjusted its predictions for the role of artificial intelligence in the advertising industry. The organization now anticipates that more than two-thirds, specifically 69.5%, of advertising revenue...