Tag: Digital advertising
AI-Generated Toys ‘R’ Us Ad: Fear and Fascination Explained
Toys "R" Us, the iconic toy retailer, is making a comeback in a way that combines nostalgia with cutting-edge technology. By partnering with creative...
Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Comscore has announced an expanded partnership with Anzu, a company specializing in in-game advertising. This partnership aims to provide advertisers with more detailed measurement...
GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
GroupM, the media investment arm of WPP, has adjusted its predictions for the role of artificial intelligence in the advertising industry. The organization now...