Tag: Marketing
Campaign Transformation: From Slow Start to Success
A month ago, the presidential race seemed like a slow and uneventful contest between familiar candidates with polls barely moving. However, in just three and a half weeks in June and July, American politics...
AI-Generated Toys ‘R’ Us Ad: Fear and Fascination Explained
Toys "R" Us, the iconic toy retailer, is making a comeback in a way that combines nostalgia with cutting-edge technology. By partnering with creative agency Native Foreign and using OpenAI's Sora, a text-to-video AI...
Angel City: The Most Valuable Women’s Sports Team in the World
Angel City FC has made history by becoming the most valuable women's sports team in the world. The club recently finalized a deal for Willow Bay and Bob Iger to take over as the...
NBA’s Record-Breaking Media Deal Spurs Growth in League
The NBA recently finalized a groundbreaking media deal worth $76 billion that will span 11 years, setting new records for both length and total value. This deal guarantees that player salaries will continue to...
Netflix Chief’s Strategy to Increase Binge-Watching Habits
The Fourth of July break is a perfect time to relax and enjoy some quality TV streaming. In a recent episode of The Interview podcast by the New York Times, Lulu Garcia-Navarro had an...
The Future of Gaming: Top Company Expands into Radio Broadcasting
Discord, a popular text, voice, and chat messenger used by many in the streaming world, has been making waves in the gaming community. With its continuous improvements in functionality, the app has become a...
How Clippers Make Political Campaign Videos Go Viral
Political campaigns have found a new way to make their videos go viral - by using clippers to capture and share key moments. This practice has become increasingly popular, despite criticism that important context...
Understanding the TikTok and Chipotle Controversy: A Closer Look
Chipotle Mexican Grill, a popular restaurant chain known for its generous portion sizes, has recently come under fire on the social media platform TikTok. Users have been posting videos claiming that they are not...
Boosting Advertiser Confidence at X Staff Meetings
At a recent staff meeting at X, executives discussed the return of advertisers to the platform, sharing that 65% of advertisers have come back since January. However, there are still challenges ahead for Elon...
Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings
At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers had come back since January. However, she acknowledged that the...
Cookie Shop Owner Exposes Influencer’s Entitlement, Reveals Request for Free Treats for Bridesmaids
The owner of a small cookie shop in New York is standing up against influencers who expect free products in exchange for promotion. David Maffei, the owner of Halfsies Cookie Company, recently shared a...
Kyrie Irving’s Shoes Draw Stares From Collectors and Congress
Kyrie Irving made a splash in his recent game with the Dallas Mavericks by debuting his new Anta Kai 1 Speeds sneakers in the Twin Flame colorway. This move comes after Nike ended its...
‘Transformers One,’ ‘The Smurfs Movie’ Makers on Expanding Franchises: You Have to Show Audiences...
Animated franchises like "Teenage Mutant Ninja Turtles: Mutant Mayhem," "Transformers One," and "The Smurfs Movie" are constantly expanding to reach new audiences. During a panel at the Annecy Animation Festival, directors Jeff Rowe, Josh...
88 Pictures contributes to ‘Transformers: Earthspark’ season two –
Nickelodeon Animation and Hasbro's Entertainment One have recently launched the highly anticipated second season of Transformers: Earthspark, now available for streaming on Paramount+ since 7 June 2024. The renowned Indian animation studio, 88 Pictures,...
GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
GroupM, the media investment arm of WPP, has adjusted its predictions for the role of artificial intelligence in the advertising industry. The organization now anticipates that more than two-thirds, specifically 69.5%, of advertising revenue...
Katie Price is ‘forced to give away FREE tickets’ to her podcast tour
Katie Price Forced to Give Away Free Tickets to Podcast TourKatie Price, the former glamour model, has been facing challenges in filling out venues and selling tickets for her podcast tour, The Katie Price...
Red Bull take investment to Championship and become club’s new shirt sponsor
Red Bull's Partnership with Leeds UnitedIn a groundbreaking move, global drinks manufacturers Red Bull have secured a sponsorship deal with Leeds United, a Championship club. This new partnership will see Red Bull's logo featured...
What Is a Mustang Dark Horse? It’s More Great Branding From Ford
Unveiling the Ford Mustang Dark Horse: A New Era in Performance CarsIn a surprising move, Ford has introduced the 2024 Mustang Dark Horse as the latest addition to its iconic Mustang lineup. This new...
CRM Stock: Will Demand for Salesforce’s Data Cloud Lift Q1 Revenue?
AI Revolution Drives CRM Stock SurgeData is at the core of artificial intelligence (AI), a fact that Salesforce is capitalizing on to drive its CRM stock to new heights. With the demand for Salesforce's...
Walmart promotes Pride merchandise as Target scales back following backlash
Walmart's Pride Merchandise Promotion Sparks ControversyAmid the upcoming Pride month celebrations, Walmart recently promoted its new Pride apparel on social media with the hashtag #PrideAlways. This move comes in the wake of a significant...



















