Tag: Marketing

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Boosting Advertiser Confidence at X Staff Meetings

At a recent staff meeting at X, executives discussed the return of advertisers to the platform, sharing that 65% of advertisers have come back...
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Executives Talk Up Return of Advertisers Boosting Advertiser Engagement at X Staff Meetings

At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers...
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Cookie Shop Owner Exposes Influencer’s Entitlement, Reveals Request for Free Treats for Bridesmaids

The owner of a small cookie shop in New York is standing up against influencers who expect free products in exchange for promotion. David...
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Kyrie Irving’s Shoes Draw Stares From Collectors and Congress

Kyrie Irving made a splash in his recent game with the Dallas Mavericks by debuting his new Anta Kai 1 Speeds sneakers in the...
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‘Transformers One,’ ‘The Smurfs Movie’ Makers on Expanding Franchises: You Have to Show Audiences...

Animated franchises like "Teenage Mutant Ninja Turtles: Mutant Mayhem," "Transformers One," and "The Smurfs Movie" are constantly expanding to reach new audiences. During a...
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88 Pictures contributes to ‘Transformers: Earthspark’ season two –

Nickelodeon Animation and Hasbro's Entertainment One have recently launched the highly anticipated second season of Transformers: Earthspark, now available for streaming on Paramount+ since...
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GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024

GroupM, the media investment arm of WPP, has adjusted its predictions for the role of artificial intelligence in the advertising industry. The organization now...
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Apple touts Mac battery life and performance in new videos: ‘There’s nothing like Mac’

Apple showcases Mac battery life and performance in latest promotional videosApple has released three new YouTube videos today, highlighting the power of Apple silicon...

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