Vice President Kamala Harris recently released a digital ad targeting Black men’s love lives, suggesting that they may face rejection from women if they don’t have a plan to vote. The ad features a dating game scenario where a Black man is questioned by women about his income, height, and workout routine. Things take a turn when he admits he doesn’t plan to vote, causing the women to pop their balloons.
While some praised the ad for its appeal to self-interest, others criticized it for being insulting and dehumanizing to Black men. There were concerns that the ad may actually have the opposite effect of its intended purpose by belittling its target audience.
Speculation has arisen about Harris’s struggle to secure the support of young Black men, a key demographic for Democrats. A poll revealed that while 81% of Black men overall plan to vote for Harris, the number drops to 68% for those under 50, with 21% indicating support for former President Trump.
Former President Barack Obama has also weighed in on the issue, urging Black men to show the same enthusiasm for Harris as they did for his campaigns. He expressed concern over the lack of energy and turnout in certain communities, particularly among Black men, suggesting that some may be hesitant to support a female president.
The Harris campaign has yet to comment on the backlash and concerns surrounding the ad. As the 2024 campaign trail unfolds, it will be interesting to see how this controversy impacts Harris’s outreach to Black male voters and whether adjustments will be made to address the criticisms raised.
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