Do you love the way your hair looks at the beach? The salt is good for your head and the wind gives you unparalleled lightness? You are not alone.
To reproduce this somewhat rumpled look that looks good on slightly wavy hair, KMS has just released an interesting cream, Consciousstyle, based on algae, in partnership with Carbonwave, a young company committed to preserving the oceans.
The latter strives to recover sargassum, the algae that floods the world’s beaches, to transform it in an environmentally friendly way. Who would have thought: it works! The algae, at the heart of the cream formula, gives the hair a salty texture that smells like vacation.
Simply apply a small amount to damp, towel-dried hair (starting at the ends) to gently moisturize, and that’s it. Let the hair air dry, it will look like it’s been in the wind!
Tip: Never apply to dry hair, as the cream will leave unwanted white marks here.
The only downside: the size of the tube (100 ml), we would have taken a lot more.