Snap, crack, pop. These are the sounds that are captivating people on TikTok and leading them to visit chiropractors in droves. The social media platform is flooded with videos of chiropractic adjustments, where patients get their necks cracked and spines adjusted in seemingly miraculous ways within minutes.
These videos have become a popular genre on TikTok, with viewers finding them both cringeworthy and satisfying in an A.S.M.R. (Autonomous Sensory Meridian Response) kind of way. For chiropractors like Alex Tubio, these videos are not just entertaining content but also serve as valuable marketing tools that bring in new business.
Alex Tubio, a chiropractor with clinics in Houston and Orange County, California, credits social media for his booming business. With over one million followers on TikTok and YouTube, Tubio’s appointment calendar is fully booked until August. He sees about 100 patients a week, all thanks to the exposure he gained through social media.
However, not all chiropractors are thrilled about this trend. Some in the industry believe that these videos are misleading and could give patients unrealistic expectations about the effectiveness of chiropractic care. The fear is that viewers might think that a single adjustment can cure all their ailments, leading them to seek out these procedures without fully understanding the risks involved.
Despite the controversy surrounding these viral videos, there’s no denying that they have brought attention to the field of chiropractic care. Whether you find them fascinating or concerning, the TikTok trend of chiropractic adjustments is here to stay, at least for now. So next time you hear a neck crack or a spine pop on your social media feed, remember that there’s more to chiropractic care than what meets the eye.