A scented lotion from the brand Sol de Janeiro has become a favorite among teenagers, causing confusion and concern among some adults. The lotion, known as Brazilian Bum Bum Cream, is a creamy and fragrant product that comes in a tangerine-colored tub and costs $48. It is marketed as a skin-firming lotion that smells like pistachios and helps to tighten the skin’s appearance.
Despite being targeted towards adults worried about sagging skin, teenagers have been drawn to this product. Leyton Smith, a 15-year-old from Scottsdale, Arizona, mentioned that all of his friends have the cream. He initially thought it was just a scented hand cream and didn’t realize its intended purpose. Now, both Leyton and his 10-year-old sister have multiple lotions and sprays from the brand, all in vibrant and colorful packaging.
The popularity of the product among teenagers can be attributed to its presence on social media platforms like TikTok, where influencers showcase it in videos with millions of views. Additionally, stores like Sephora recommend it as a gift for teenagers on their website. According to Sol de Janeiro, a jar of Brazilian Bum Bum Cream is sold every six seconds, indicating its widespread appeal among young consumers.
The trend of tweens purchasing ‘visibly firming’ ‘Bum Bum’ cream reflects a broader shift in the beauty industry towards younger demographics. While some adults may be baffled by this phenomenon, it highlights the influence of social media and peer pressure on teenagers’ purchasing decisions. As teenagers increasingly prioritize skincare and self-care routines, brands like Sol de Janeiro are adapting their marketing strategies to cater to this emerging market segment.
Overall, the popularity of Brazilian Bum Bum Cream among teenagers underscores the evolving nature of the beauty industry and the changing preferences of younger consumers. By staying attuned to the latest trends and leveraging social media platforms, brands can effectively engage with this demographic and drive sales growth in the competitive beauty market.
