Toyota and BMW Evaluating Future of Z4 and Supra Production
Toyota and BMW are reportedly evaluating the future of the Z4 and Supra models, with rumors suggesting that both cars will go out of production in 2026. While Toyota has not confirmed the news, an official mentioned that they are currently assessing their next steps following a downward trend in sales figures for both vehicles.
The reports initially emerged earlier this year, indicating that BMW was considering discontinuing the Z4 once the current model cycle ends. The latest information from Automobilwoche now suggests that both the Z4 and Supra will be phased out in 2026, raising questions about the future of these popular sports cars.
Despite Toyota’s reluctance to provide a definitive statement, Dave Christ, Vice President of Toyota Motor North America Group, hinted at potential changes on the horizon. Christ acknowledged the partnership with BMW as successful but emphasized that they are exploring options for what comes next for the Supra.
Sales data reflects a decline in demand for the Supra, with figures dropping from 6,830 units in 2021 to just 2,652 units in the previous year. The first quarter of 2024 indicated a further decrease, with only 484 units sold through March. In comparison, Toyota’s GR86 model has seen more favorable sales numbers, underscoring the shifting landscape of the sports car market.
While the fate of the Z4 and Supra remains uncertain, the industry will be closely watching for any developments as Toyota and BMW navigate the future of these iconic models.