President Biden’s campaign has launched a new advertisement criticizing former President Trump’s stance on abortion. The ad, titled “Her Own,” directly targets Trump’s role in overturning Roe v. Wade and quotes Trump from a recent presidential debate where he expressed pride in appointing justices who helped overturn the ruling. The campaign argues that Trump is responsible for the end of Roe v. Wade and highlights Biden as the president fighting for reproductive rights.
The advertisement is part of a $50 million ad push by the Biden campaign and will air on digital TV in battleground states. It comes after Biden’s rocky response on abortion during a debate, where he faced criticism for his unclear stance on the issue. Since then, Biden has used campaign speeches to reaffirm his commitment to restoring Roe v. Wade if re-elected, emphasizing it as one of his key policy promises.
Trump’s approach to abortion has been a delicate topic, with social conservatives pushing for stricter regulations while Trump himself has suggested leaving the decision to individual states. The ad aims to highlight the potential consequences of a second Trump term, warning of nationwide abortion bans and other restrictions on reproductive health care.
The Biden campaign has been under scrutiny following the debate, and it has been focusing on contrasting Biden’s policies with Trump’s record. They have highlighted Project 2025, a conservative policy playbook that proposes significant changes to federal government, including restrictions on abortion access. The campaign warns that a re-elected Trump would align with the extreme agenda outlined in Project 2025, posing a threat to women’s reproductive rights.
Overall, the advertisement serves as a strategic move by the Biden campaign to clarify Biden’s position on abortion, contrast it with Trump’s policies, and mobilize support by framing the election as a choice between protecting reproductive rights or facing stricter regulations under a second Trump term.