The Biden campaign has launched a new ad as part of a $50 million media buy targeting former President Trump ahead of the first presidential debate. The ad, called “Character Matters,” emphasizes Trump’s recent conviction on multiple counts of falsifying business records and portrays him as a convicted criminal who is only looking out for himself. In contrast, the ad positions President Biden as a leader fighting for families and working to lower healthcare costs and hold big corporations accountable.
The ad is set to run on general market television and Connected TV in battleground states and nationally on cable. According to Biden campaign communications director Michael Tyler, the campaign aims to highlight the importance of character in the 2024 presidential race and showcase Biden as a president who prioritizes the well-being of the American people over personal gain.
Tyler emphasized that Biden’s focus is on creating safer communities, supporting the middle class, and ensuring that corporations pay their fair share. The campaign plans to engage and activate voters in battleground states through an aggressive media strategy, with a particular emphasis on reaching Black, Latino, Asian American, and Native Hawaiian/Pacific Islander communities.
The Biden campaign’s media blitz follows a successful fundraising event in Los Angeles, where $30 million was raised with the support of prominent figures like former President Obama, George Clooney, and Julia Roberts. This fundraising effort is part of the campaign’s overall strategy to secure necessary resources for engaging with voters and promoting Biden’s platform.
As the first presidential debate approaches on June 27, hosted by CNN in Atlanta, the Biden campaign is ramping up its efforts to differentiate Biden’s leadership style from Trump’s, focusing on character, integrity, and a commitment to serving the American people. The campaign’s investment in reaching diverse voter demographics underscores its commitment to inclusivity and engagement with all communities across the country.