Gamma CEO Larry Jackson Praises Drake’s Dominance in Music Streaming
Gamma CEO Larry Jackson recently spoke out about Drake’s unparalleled success in the music industry, claiming that the rapper’s commercial value in streaming surpasses that of all artists from the ’70s, ’80s, and ’90s combined. During an interview with Joe Budden, Jackson highlighted Drake’s record deal and emphasized the popularity of music from the 2000s and 2010s among listeners today.
Jackson’s assertion that Drake’s catalog is larger in scale than that of artists from previous decades is supported by market data showing that Drake generated more U.S. on-demand streams in 2021 than all pre-1980 records combined. This data, sourced from Luminate (formerly known as MRC Data) and reported by Billboard, underscores Drake’s dominance in the streaming landscape.
The CEO’s comments come on the heels of Drake achieving his 13th No. 1 song on the Billboard Hot 100, a milestone that tied him with the legendary Michael Jackson for the most chart-topping songs by a solo male artist. Jackson, who recently launched his new media company, Gamma, has worked with a roster of artists that includes Snoop Dogg, Usher, Rick Ross, French Montana, and Sexyy Red.
Prior to founding Gamma, Jackson spent seven years at Apple Music 1, where he spearheaded groundbreaking projects such as Drake’s OVO Sound Radio, Nicki Minaj’s Queen Radio, and Frank Ocean’s Blonded show. His experience in the music industry has fueled his confidence in the success of his current endeavors, demonstrating the enduring impact of artists like Drake on the contemporary music landscape.