Tecno, a popular smartphone brand under Transsion, has made a strategic move to enhance its brand presence in Southeast Asia by signing pop and R&B singer Lay Zhang as its Global Brand Ambassador. This collaboration marks a significant milestone for Tecno and is aimed at leveraging Lay Zhang’s widespread influence in countries like China, Korea, Indonesia, and Malaysia, as well as among C-Pop and K-Pop enthusiasts globally.
Described as an actor, singer-songwriter, dancer, and fashion trendsetter, Lay Zhang’s partnership with Tecno aligns perfectly with the brand’s core values of innovation and relentless pursuit of excellence. The official statement from Tecno highlights Lay’s unwavering commitment to pushing boundaries, which resonates with the brand’s slogan “Stop at Nothing”.
In a recent press release, Lay Zhang expressed his excitement about working with Tecno, emphasizing the brand’s shared values of innovation and self-advancement. Laury Bai, Tecno’s Chief Marketing Officer, praised Lay for his dedication to excellence across various fields, noting that he embodies the essence of Tecno’s brand philosophy.
As part of the partnership, Tecno will collaborate with Lay Zhang on various marketing activities in key Southeast Asian markets such as Jakarta, Indonesia, and Kuala Lumpur, Malaysia. This collaboration will coincide with Lay’s world tour Grandline 4: Step, further solidifying Tecno’s presence in the region and showcasing Lay’s global appeal.
The decision to appoint Lay Zhang as the Global Brand Ambassador reflects Tecno’s commitment to expanding its reach and connecting with diverse audiences worldwide. By tapping into Lay’s star power and influence, Tecno aims to elevate its brand positioning and engage with consumers on a deeper level.
Overall, the collaboration between Tecno and Lay Zhang represents a strategic move to strengthen the brand’s foothold in Southeast Asia and capitalize on the singer’s popularity and influence in the region. As Tecno continues to expand its global presence, the partnership with Lay Zhang is poised to drive brand awareness and resonate with audiences across different markets.