The fall season may be coming to an end, but the scent of pumpkin spice is still lingering in many products. From candles to hand soaps and food items, pumpkin spice seems to be everywhere these days.
If you take a closer look at the grocery store shelves, you might be surprised to find pumpkin spice in unexpected foods and beverages. Here are some unique pumpkin spice pairings that have hit the market this year:
1. Avocado Oil: Chosen Foods has created pumpkin spice-infused avocado oil, adding a festive touch to dishes like pumpkin bread, soups, and roasted vegetables. This oil can also be used for cooking and baking, and even in homemade salad dressings for a hint of pumpkin flavor.
2. Cream Cheese: Philadelphia Cream Cheese introduced a pumpkin spice flavor back in 2013. This spread is perfect for adding a touch of nutmeg and cinnamon to your bagels, cupcakes, or muffins.
3. Marshmallows: Jet-Puffed Marshmallows released a pumpkin spice flavor in 2022. These marshmallows are great for s’mores, baking, or topping off a cup of hot cocoa. The pumpkin shape adds a fun twist for both kids and adults.
4. Whiskey: Texas Ranger offers a pumpkin spice-flavored whiskey with hints of nutmeg and ginger. This whiskey can be enjoyed on its own, on the rocks, or mixed into cocktails like martinis.
The growing trend of pumpkin spice products can be attributed to consumers’ desire for both familiar and unique flavors. Minkyung Kim, an assistant professor of marketing, explains that people enjoy the nostalgic taste of pumpkin spice but also crave new and exciting products that allow them to express their individuality.
The novelty of pumpkin spice products encourages consumers to share their unique finds on social media, further amplifying the trend. Brands capitalize on this trend by creating innovative products that cater to consumer demand for something new yet familiar.
While some products are limited to the fall season, others like Jelly Belly’s pumpkin pie-flavored jelly beans are available year-round for pumpkin spice enthusiasts. The popularity of pumpkin spice products creates a snowball effect, with brands continuously innovating to meet consumer demand.
Overall, the combination of consumer interest, effective marketing strategies, and social media influence drives the pumpkin spice craze forward. Whether you’re a fan of pumpkin spice or looking to try something new, there’s no shortage of unique pairings to explore beyond the traditional fall flavors.
