Today, the National Hockey League (NHL) and Smith Entertainment Group (SEG) have officially come to an agreement to bring an NHL franchise to Utah. The team, known as the Utah Hockey Club for the 2024-2025 season, is currently in the process of determining its official name through a community vote. This marks a significant milestone for the state of Utah, with Governor Ryan Smith expressing his excitement for the future of the franchise.
In collaboration with design firm Doubleday & Cartwright, the Utah Hockey Club has unveiled its brand identity for the upcoming season. The team’s color palette includes Rock Black, Salt White, and Mountain Blue, each representing unique aspects of the state’s landscape and sports history. These colors will serve as the foundation for the club’s brand as it continues to develop leading up to the 2025-2026 NHL season.
The club has also introduced five logos inspired by the team’s jerseys, emphasizing a clean and traditional aesthetic. The home uniform will feature Rock Black with UTAH across the chest, while the away uniform will be Salt White with similar branding. The jerseys pay homage to Utah’s love for hockey and showcase a blend of modern design with traditional elements.
During the 2024 NHL Draft, Utah’s first-ever draft selections will don a sleek, all-black NHL jersey with the team’s stairstep logo design. Fans will have the opportunity to purchase team apparel at the upcoming 2024 NHL Draft Party, with the full line of uniforms available for purchase in the fall.
Overall, the establishment of the Utah Hockey Club marks a new era for professional hockey in the state, bringing exciting opportunities for fans and players alike. The team’s unique branding and commitment to honoring Utah’s heritage set the stage for a successful inaugural season and a bright future in the NHL.