At X Staff Meetings, executives discussed the return of advertisers to the platform. Linda Yaccarino, the chief executive, mentioned that 65 percent of advertisers had come back since January. However, she acknowledged that the company still faced challenges in the advertising sector.
Despite the positive news of advertisers returning, there were no updated sales figures provided during the meetings. This indicated that the increase in advertisers did not necessarily translate to a revenue boost. The focus on rebuilding the advertising business was highlighted as a key priority for the company.
Since Elon Musk took over the social media platform, significant changes have been made, including a reduction in staff by 75 percent and the reinstatement of many previously banned accounts. The platform has also been revamped to allow for more freedom of speech without immediate consequences. However, Mr. Musk’s attention has been divided as he also oversees Tesla, leading to concerns from investors about his focus.
Linda Yaccarino expressed optimism about the increase in advertising from small and medium-sized businesses on the platform. She and Elon Musk are planning to engage with brands at the upcoming Cannes Lions festival to further promote the platform to potential advertisers. The focus on client meetings and showcasing X will be a key part of their strategy moving forward.
The efforts to attract advertisers back to the platform are crucial for the company’s growth and financial stability. The return of advertisers, especially from smaller businesses, is a positive sign for X’s advertising business. However, the company still has work to do to fully recover and increase revenue from advertising.
Overall, the discussions at the staff meetings highlighted the ongoing efforts to rebuild the advertising business at X and the importance of attracting advertisers to ensure the platform’s success in the future.